Medical care in America is under a lot of stress. When it’s not scrabbling to give Americans proper coverage, it’s trying to manage astronomical costs and not enough workers.
Urgent care is seeking to fill that gap. Able to provide Americans with low-cost care for minor issues, it achieves several goals in one convenient location. Should you be considering expanding your healthcare services, an urgent care start up is a timely choice. Marketing strategies for urgent care centers are on the rise due to massive demand. Setting up an urgent care center will provide jobs and make sure no family is left wanting for quality care.
How much does it cost to start an urgent care? Where will American healthcare go from here? Below are five of the most common questions concerning the urgent care start up model.
Why Is The Urgent Care Model The Preferred Healthcare Resource?
It’s easy to see why Americans tend to use the urgent care model over the ER or even their family doctor: it’s cheaper. Not only is it cheaper, they’re accessible and have very short wait times. Recent studies have determined over 90% of today’s urgent care clinics have wait times of 30 minutes or less. One study, in particular, saw 20% of American households having visited an urgent care clinic within the last year. An urgent care start up is a logical response to a growing trend.
When Did The Urgent Care Model First Emerge?
The profitable urgent care business hasn’t been around all that long. The first retail medical clinic opened in Minnesota back in 2000. It would soon set the stage for affordable, fast healthcare for several demographics, particularly families and the working class. By the time 2018 arrived there were nearly 3,000 retail medical clinics across the country. The urgent care start up is a legacy that is made stronger when fresh perspectives are tossed into the mix.
How Much Does It Cost To Start An Urgent Care Center?
The cost of an urgent care start up won’t be much compared to what you rake in. Recent estimates by Experity Health determined an average cost of $850,000 and $1 million, depending. This cost can be larger depending on whether the facility is part of a chain, its location, and its volume of patients. A 2016 market study found the retail medical market size valued at $1 and a half billion. It boasts a compound annual growth rate of 20%.
What Are Good Urgent Care Center Marketing Strategies?
Marketing an urgent care start up is simple when you get to the root cause: providing convenient, low-cost healthcare to struggling Americans. People are exhausted trying to manage their symptoms and get through their workweek. This can be made even worse if their insurance plans aren’t sufficient. Reach out to urgent care consultants that have a thumb on the pulse of the American populace. They’ll ensure you’re tapping into the who and the why of your marketing strategy.
How Do Urgent Care Centers Afford Low Costs?
A common question among urgent care start ups is how the facility manages its low costs. In 2018 the number of retail medical clinics operating in the country was 15 times higher than it was 10 years ago. The average cost of treatments has held steady at 30% to 40% less than a physician’s office. The low-cost model is made easier due to its commitment to minor injuries and illnesses. The urgent care clinic functions as an in-between for the ER and the family doctor, not a replacement.
The urgent care start up is one of today’s most incredible investments. Learn how to start an urgent care clinic by reaching out to your local consultants.