In the eyeglasses industry, there is no one brand that has a corner on the market. In fact, the highest single share of the market is about 5%. While this may seem like a seemingly inconsequential fact for prospective purchases of prescription glasses, it actually means an even wider selection of eyewear to choose from and an even better chance of finding the right glasses for your face.
For access to the most brands and styles, the best option may be buying glasses online. In addition to the improved selection, you may find that the cost is generally less expensive as well, particular if there are an excess number of products in overstock. And because more than 45% of those who buy glasses do not have a policy that includes insurance for vision, to help mitigate costs, lower prices are all the more important to consider.
The feedback from customers who have decided that buying glasses online is best for them has been clear. About four out of every five people who purchased frames online in the second half of the year 2012 said they would probably choose to do so again rather than buy a new pair in a physical store. A “Vision Council Internet Influence Report” from that same year stated that about 8%, significantly few customers, had consumer experiences that were neutral or worse. With a younger demographic more likely to wear contact lenses, it is likely that those customers buying frames on the Internet were of an older demographic.
Purchasing glasses online is a lot like buying shoes online. Just as knowing your shoe size is all you really need to ensure that you’ve gotten a product that is comfortable for you, so getting your prescription from your optometrist is all you need to make sure you’ll be in your element when wearing your new pair of glasses. If you have additional questions, comments, or recommendations about buying glasses online, don’t hesitate to share them in the forum below. More on this.
