Since the early 1940s when they first appeared on the market, people in the United States have been taking multivitamin and mineral (MVM) supplements. These supplements continue to be part of the dietary regimen of approximately one-third of all Americans. Nearly two-thirds of adults consume supplements, and these tend to be MVMs.
Nearly one-sixth of dietary supplements purchased in the United States are MVMs. Furthermore, they represent 40% of total supplement sales.
Since vitamins and minerals are also sold separately, part of the reason for this significant percentage likely pertains to the convenience–and ease–of only having to take one or two pills at a time. Another reason may be due to the fact that some vitamins and minerals are recommended in combination.
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